Category Archives: Law Firm Marketing

Blogging Presentation at Lawyers Inner Circle

Written On April 23, 2009 By Bob Kraft

I have the honor of making a presentation to the Lawyers Inner Circle group today. The topic is Attracting Clients With Blogging. I’m talking with the other lawyers about the importance of providing helpful information on their blogs. A good legal blog should be educational, not promotional.
We are meeting in Cary, North Carolina, at the [...]

Posted in Law Firm Marketing, Legal Blogs

Featured Link – Lawyer Advertising Rules In Each State

Written On April 22, 2009 By Bob Kraft

Lawyers could avoid a lot of headaches if we'd just take a few minutes
to brush up on the advertising rules before we start any new
promotional efforts. The American Bar Association has a helpful Web
page that lists links to the Ethics Rules Governing Lawyer Advertising, Solicitation and Marketing in each state.
This is especially handy for lawyers [...]

Posted in Featured Link, Law Firm Marketing

Lawyers Inner Circle Management And Marketing Conference

Written On September 24, 2008 By Bob Kraft

I’ve just finished day one of a three-day legal marketing and management conference put on by Lawyers Inner Circle. Like each of the other Lawyers Inner Circle conferences I have attended over the past few years, this one is excellent. I very highly recommend this group to any personal injury lawyer. Read more about the [...]

Posted in Bar Associations and Legal Groups, Law Firm Marketing, Practice Tips

One Reason People Don’t Like Personal Injury Lawyers

Written On February 14, 2008 By Bob Kraft

The Associated Press is running a story about out-of-state lawyers swooping in to the grief stricken town of Port Wentworth, Georgia in an effort to get clients from the sugar refinery explosion that happened there recently. While legal, and probably ethical, this type of vulture advertising is just plain sleazy. It taints all personal injury [...]

Posted in Law Firm Marketing

Link of the Day – Lawyers Inner Circle

Written On April 18, 2007 By Bob Kraft

Today is the first day of the semi-annual Lawyers Inner Circle Marketing and Management conference. I have been a member of this wonderful group for a couple of years now, and joining it was one of the best things I have ever done for my law practice.
Lawyers Inner Circle is a collection of personal injury [...]

Posted in Law Firm Marketing, Link of the Day, Practice Tips

Blackberry Appeal Rejected By Supreme Court

Written On January 23, 2006 By Bob Kraft

The news is all over the Internet today about the Supreme Court’s rejection of Blackberry’s appeal of a patent-infringement suit. If I used a Blackberry, rather than my Treo, I’d be worried.
The court’s refusal to hear the appeal means that a trial judge could impose an injunction against the company and block BlackBerry use.

Posted in Computer Tips, Tricks, and Tools, Law Firm Marketing, Miscellaneous

Link of the Day – Friday Fun

Written On January 20, 2006 By Bob Kraft

I’ve seen a lot of lawyers who look for a particular "niche" in which to practice. There’s Karate Law and even Bug Law. But here’s the best ever — Pizza Law! Be sure to check out the Live Consultations!

Posted in Law Firm Marketing, Link of the Day

Social Networking Shouldn’t Take A Holiday

Written On December 29, 2005 By Bob Kraft

An article in today’s Dallas Morning News reminded me of Allison Shields’ excellent posts about networking on her LegalEase Consulting blog. The newspaper article is not law-related, but the tips directed at young job seekers could also apply to lawyers.
On this same topic, I recommend the book Never Eat Alone, by Keith Ferrazzi. In [...]

Posted in Law Firm Marketing

Lawyer Ads That Go Over The Line

Written On December 2, 2005 By Bob Kraft

I wish Texas would do what the Florida Supreme Court did in November, and basically say some lawyer ads are just too tasteless. Of course that would be a First Amendment violation, so the Court used different language in banning a Florida firm from using a pit bull in their ads, and using the phone [...]

Posted in Law Firm Marketing

Personal Injury Marketing Group

Written On July 27, 2005 By Bob Kraft

If any plaintiff personal injury lawyers are interested in joining an exclusive and extremely valuable marketing group, please e-mail me at rkraft@kraftlaw.com for details. I do not own or control the group — I am just a very avid member.

Posted in Law Firm Marketing

Law Firm Web Marketing Tips

Written On May 18, 2005 By Bob Kraft

Dale Tincher, president of Consultwebs, has an amazing amount of information, recommendations, tips, and tricks regarding law firm Web sites and Internet marketing on this page of his site.
Our firm has been a client of Consultwebs for more than four years, and they do a great job with Web design and search engine optimization. Unfortunately, [...]

Posted in Law Firm Marketing