Is Google too White? That’s the question posed by new search engine RushmoreDrive.
The developers of this site say that Google is unconsciously biased in
favor of sites sought out by Whites, and not those searched for by
Blacks. So at RushmoreDrive, the search results tend more toward
"Black" sites. This proposition seems a bit dubious to me, but I’m not
really in a position to know. Here’s the site’s description:
We
deliver a blend of mainstream search results plus a layer of more
relevant search results influenced by the Black community.
RushmoreDrive is where the Black community goes to find the best search
results.RushmoreDrive News enables the Black community to find news
headlines from the entire World Wide Web, including well known Black
media, blogs and countless relevant online voices, as well as
recognized mainstream news sources.At RushmoreDrive you will also find a feature-rich job networks
community where members can create a professional profile, find job
opportunities, and create job networks online. RushmoreDrive’s
easy-to-use job networking tool will help members unlock the power in
their professional connections.RushmoreDrive is the starting point and the destination for its users to find what is most relevant to the Black community.
Sounds plausible to me. The masses influence search engines like Google and Yahoo and with the number of Blacks online, they probably do not have an opportunity to see the results they would otherwise find most relevant to their interests or communities until now with RushmoreDrive.com. I tried it and was impressed.